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The power and politics of language in international business 802


 
Module code GIJ 802
Qualification Postgraduate
Faculty Gordon Institute of Business Science
Module content

This elective demonstrates the potent and capacious nature of language in International Business. Students will cover diverse topics such as the commodification of the voice; the importance of a nuanced understanding of context and language to MNCs; how language practices facilitate power relationships; the sensitivities of intercultural communication; artificial intelligence and language – what can a computer not compute?; the role of language in expanding markets; how language policies and proficiency facilitate the relationship between the local and global.
Module credits 6.00
NQF Level 09
Prerequisites No prerequisites.
Contact time 21 Hours
Language of tuition Module is presented in English
Department Gordon Institute of Business Science
Period of presentation Semester 1 or Semester 2
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